Rent a Swap

This animation was created as a "sales pitch" to explain a new clothing rental service. Subscription-based renting and sharing model Rent a Swap provides an attractive alternative to constantly buying new products. Rent a Swap is a sharing platform that rents out clothes brought by users. Thanks to Rent a Swap the clothes are kept in frequent use and treated as a currency—rather than collecting dust in closets. This project informed the creation of the Thriftika project.