Read Between the Stripes

"It’s about presenting the full picture, both good and not-so-good.” 
Fashion Transparency Index 2019

 

Being a brand is a complicated business, and its consciousness is hard to measure. Buying a brand means supporting what they are doing. But how to know about their practices to make sure it is the right choice? 

 

To meet this communication challenge I created a speculative brand book for Adidas based on their 2019 annual report. Through this book, a regular customer can clearly understand the achievements of the brand and identify the areas where they fall short. The consumer can be aware of the full picture and its gray area, therefore, allowing a conscious purchase decision.